The private bid committee that hopes to bring the 2024 Summer Olympics to Los Angeles has taken the next step in its branding campaign.
LA 2024 unveiled a new logo and slogan on Tuesday evening and planned to launch a new website by midnight.
The logo features an angel in the colors of the sunset with wings outstretched and a sun shining from its heart. The slogan is: “Follow the Sun.”
This article is written by contact reporter David Wharton