La Liga champions Barcelona said they agreed a one-year extension to their shirt sponsorship with Qatar Airways, increasing the annual value of the deal to around 35 million euros ($38 million) according to Spanish media reports.
— FC Barcelona (@FCBarcelona) July 19, 2016
The club are in negotiations to replace the airline from the end of next season with U.S. e-commerce giant Amazon, in a three-year deal that Barcelona-based newspaper Diario Sport said would be worth up to 45 million euros ($49.75 million) a year.
Five-times Champions League winners and 24-times La Liga champions Barcelona took their first steps towards ending the sponsorship-free tradition in 2006 by bearing the logo of Unicef on the shirts while donating 1.5 million euros ($1.65 million) per year to the charity.
In December 2010, they agreed a five-year deal with the Qatar Foundation worth 30 million euros ($33 million) per year, at that time the most lucrative shirt sponsorship in football.